Creative design of RNLI visitor centre display assets for public engagement throughout the UK & Ireland.
Agency: Morgans Consult
The RNLI is the Charity that saves lives at sea. Their search and rescue service has been saving lives for nearly 200 years. They run 238 lifeboat stations around the UK and Ireland many of which welcome visitors.
The RNLI awarded Morgans Consult a contract to refresh all of their UK & Ireland visitor sites. This involved a full replacement of all internal and external signage branding and displays. Andco Studio collaborated with Morgans Consult to provide all creative design support & copywriting.
We were awarded a design framework to design creative content for the visitor centre re-brands rolled out across the UK. Working closely with the brand guidelines, we create full content for each site including any bespoke graphical work and illustrations. We have also filmed and programmed digital content and interactive displays.
Our design team have attended and hosted a number of creative workshops with RNLI brand guardians to ensure our team understand and communicate the brand voice in a manner that can replicate their in house design department allowing to truly be an extension of the team. Offering this service has further helped RNLI streamline their processes and free up much needed internal resources whilst trusting that the brand is in trusted hands.
The RNLI is the charity that saves lives at sea
The RNLI has a long and fascinating history, and lifesaving at sea can be traced as far back as the late 18th century to the North East coast of England. There are hundreds of stories in the organisation’s history that document acts of bravery, but the heroes often get lost in the texts, which are long-winded and old-fashioned. Many of the recollections focus on the lifeboats rather than the people and crews themselves, and they fail at painting an accurate picture of what happened for the reader.
During their rebranding process, the RNLI decided to change how they communicated and identified the need to put their courageous volunteers in the spotlight to give them the credit they deserve. Instead of talking about lifeboat rescues, they now focus on the people braving the seas to save lives. We now bring their crews and volunteers to the forefront of their stories to achieve this, and write them in an active voice and present tense to set the scene and make them more impactful and memorable.
238 lifeboat stations around the UK and Ireland
We provide full translation services for content on sites across the UK including Welsh, Scottish Gaelic (Gàidhlig) and Irish (Gaeilge).