British Broadcast Service (BBC)
Brand identity // Visual expression // Design system // Brand guidelines
BBC Talent is the BBC’s new platform for creative opportunities, bringing together schemes like BBC Introducing and BBC Writers under one roof.
We were asked to create a new brand identity & bold expression that would inspire creative professionals acting as a launchpad for talent.
It had to work flexibly across the site, feel rich and expressive, and avoid repetition. We worked closely with the BBC Cymru Wales creative team and the BBC Brand team in London, building on our long-standing relationship with the BBC.
We built the identity around light – using spotlight-inspired flares and gradients to give the brand energy and depth. A dark background set the stage, while shifting colour overlays created contrast and drama.
We developed a flexible system of cropped graphics, overlays and banner templates – all designed to work with photography and give the team creative freedom. A new wordmark and brand blueprint guidelines tied it all together.
The new identity gives BBC Talent a clear, expressive presence across digital platforms. It’s been positively received across departments and is already in use across the site and internal rollout.
A proud collaboration with one of the UK’s most iconic brands – and a platform that supports the next generation of creative talent.
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