Sheppard Funeral Directors
Branding // Visual Identity // Print design // Web design
Sheppard Funeral Directors is a respected family-owned business with deep roots in South Gloucestershire. Over generations, they’ve supported local families through some of life’s most difficult moments. With five locations operating under three historic sub-brands – F Woodruff, H.G. Harris, and L&J Gulwell, the business had outgrown its fragmented identity and outdated digital presence.
Our task was to create a unifying brand and website that would honour this legacy while confidently stepping into the future. The goal was twofold: introduce the Sheppard name as a public-facing masterbrand, and redesign the website into a warm, modern, and informative resource for local families navigating loss and planning ahead.
We began by developing a brand identity that captured the balance between tradition, compassion, and clarity. Inspired by the existing lily motif, we created a refined visual system that brings together the three sub-brands under a single, elegant symbol. Three interlocking shapes representing unity, care, and continuity. The wordmark was crafted with a gentle serif to convey professionalism and warmth, paired with a clean, modern strapline.
The brand strategy and guidelines extended across sub-brand logos, colour palettes, typefaces, tone of voice, photography, and print collateral. Each decision was made with the user in mind – clear, comforting, and respectful.
For the website, we worked closely with the team to restructure the user experience around real customer needs. We introduced new sections, refreshed photography with candid, warm images of the people behind the service, and made essential information like pricing and service steps easily accessible within one click.
The result is a brand and website that finally reflect the depth, care, and professionalism of the Sheppard family’s work. The identity feels timeless yet contemporary — allowing the legacy of each sub-brand to shine within a unified, cohesive system. The new website offers a thoughtful digital experience that’s both practical and personal, helping families feel supported from the first click.
The brand now has a clear voice and visual confidence to match its reputation — a strong foundation for the next 100 years of care.
To find out more visit
Sheppard Funeral Director website
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